Edik Hatoonian
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35 years of experience that resulted in

531,844 cars sold
60% repeat-referred buyers

HART’S 8 Ai-DRIVEN STRATEGIES WILL CREATE THE FOUNDATION OF YOUR MASSIVELY SUCCESSFUL DEALERSHIP IN A MATTER OF DAYS Vs. YEARS.

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GT R 50
Hart Auto: A History of Award-Winning Excellence

Galpin Honda: July 2006 – July 2017: Edmunds.com 5-star dealer award 5 years in a row (2013-2017). DealerRater.com awarded coveted “Dealer of the Year” award for 5 consecutive years in California (2013-2017) and “Dealer of the Year” in the U.S.A. for 2016 & 2017. Masters Circle invitation-only program: awarded for 4 consecutive years (2013-2017). 4-time winner of the ULTIMATE in Honda Awards

Hart Nissan: 2017 to present: recipient of Nissan Motor Acceptance’s “Top Performing Platinum Dealer” for 2 consecutive years since 2022. “Nissan Award of Excellence” for three consecutive years (2020-2023). DealerRater.com awarded coveted “Nissan Dealer of the Year” for 4 consecutive years in Virginia. DealerRater.com also awarded coveted “Customer Satisfaction Dealer of the Year” for 4 consecutive years in Virginia. CarFax awarded coveted “Top-Rated Dealer” in Virginia for three consecutive years (2020-2022)

Meet the Ai-Driven Future of Automotive Dealer Sales, Service and Support to Create Your Own

Billion Dollar

Dealership

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Start your billion dollar dealership journey for free

Download your FREE bonuses to discover Hart’s Billion Dollar Mindset and the tools used to create predictability in sales and revenue.
The Hart System Toolkit
The Hart System Toolkit
Discover the eight strategies I used to build a billion-dollar car dealership and how I sold over half a million vehicles during the 35 years I have been engaging daily with buyers and building life-long relationships with them.
Hart's 8 Strategies Module #6
Hart’s 8 Strategies Module #6
Get the Repeats & Referrals module ($1,200 value) to discover the mindset secrets I use to create customers for life that bring their families and friends to the dealership everytime they need a new vehicle.
The Billion Dollar Dealership Quiz
The Billion Dollar Dealership Quiz
Identify your strengths and weaknesses and what you can do today to set your dealership on the path of increased sales, more revenue and repeat business.
The Billion Dollar Car Dealership Masterclass
The Billion Dollar Car Dealership Masterclass
This compelling Mike Koenigs interview of Edik Hartoonian is a deep dive into the mindset needed to create a hugely successful track record in building up billion dollar car dealerships. A true masterclass in B2C and B2B sales generation.

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My Road To Success

(And The Mindset To Get There)

Edik Grow up in Iran
Grew up in Iran near the U.S. Embassy, watching Little House on the Prairie.

I always wanted to come to the U.S. to live the American Dream

After completing school and 2 years in the Army, my dad finally agreed to let me go.

He gave me $2,000 to start my new life

Edik at 22 - Started a new life
Statue of Liberty
Because I was Iranian…

I was routed through Greece & Germany arriving in the U.S. with only $800

Knowing almost no English,

I worked two jobs carrying around my English – Farsi dictionary

Working 2 jobs
Volkswagen Karmann Ghia 1973 Model
Used Cars
Found an ad in a newspaper to make $100,000 per year with no investment
After 3 days of training, started selling…and only sold 2.5 cars in the first month

I got fired for being too nice to be in the car business…

Edik gote fired bor being too nice
Nissan Infiniti G20 1982 Model

Then I heard a voice say:

“Don’t give up”

So I drove down the highway and got a job at a Nissan dealer the same day and sold 28.5 cars my 1st month

Powerstroke 4x4 1997 Ford F-350
Edik was recited to a Ford dearship

9 months later, I was recruited to a Ford dealership

It became #1 in U.S.!
Started my own Honda business & became

#2 largest dealer in U.S. in only 7 years with $300M in sales in the last year alone

Edik started his own Honda business
Honda S2000 Convertible
What I learned on the way...
Sell as if your life depends on it, systemize what works, replicate relentlessly, scale and automate!
Moved to Richmond, VA

Started a Nissan dealership, consistently winning #1 Nissan Dealer and #1 Customer Service award in VA four years in a row

Now I am on to my third Billion Dollar Car Dealership… this time with Ai-Driven systems to give me more time to focus on what really counts:
The People Who Buy My Cars!
GT R 50

The success secret to

Hart’s 8 strategies
Hart’s 8 strategies are the result of 35 years of successfully selling cars to build extraordinary dealerships characterized by excellence in service and viral growth, driven by repeat business and referrals.

Now, these strategies are Ai-powered but without compromising the human qualities that are essential to building relationships based on trust with each and every client.

#1 Ai-Driven
Hart’s eight strategies are the result of an in-depth decoding of all the skillsets and systems used to sell over half a millon cars in 35 years.
#2 Mindset Upgrade
Central to repeatedly creating billion dollar dealerships is the mindset used at every level of the company, from CEO and salespeople to service.
#3 Sell More
Selling more are not just words. It’s an attitude that leads to agressively identifying sales opportunities. Now it is Ai-driven for better results.
#4 Profit Booster
Every sale can be more profitable when you have more detailed info on every aspect of the package you are selling. Ai allows for better visibility.
#5 Upsell & Cross Sell

Upselling and cross-selling can double your sales. We use Ai to create the offers your buyers want and optimize this process.

#6 Repeats & Referrals

It’s five times cheaper to sell to existing customers. Training your salespeople to master these skills will generate more returns.

#7 Protect & Shield
What every car buyer wants is a hassle-free experience and to know that whatever happens, you will be there for him/her. This is the blueprint.
#8 Reputation
We use Ai to map out every contributor to building a reputation. This comprehensive module guides you through this complex process.

Translating the 8 Strategies into success stories

Gallery
When systematically applying Hart’s strategies, the immediate effect is a fundamental shift in mindset that can transform a $35K sale to a “down-on-his-luck” buyer to over $600K in sales over the years.
The Profit Booster strategy fosters a mindset around revenue growth by selling the attractive products you know your buyers need. Innovate, find the solutions! Your customers will remember you and come back for more for 100x revenue.
#3 Sell More
When systematically applying Hart’s strategies, the immediate effect is a fundamental shift in mindset that can transform a $35K sale to a “down-on-his-luck” buyer to over $600K in sales over the years.
Client: Frank D.
Sales type: Service Desk
Client story: Brings truck to service desk.
$4k in service required. We offer him an opportunity to put that $4k towards new truck. trades and gets new truck.
Sale value: $35,000
Products sold: car type, insurance
Client LTV: $600,000+

Mindset upside:

Engaged and built a relationship for future purchases.

Repeat & Referral relationship.

All employees referred to us.

#4 Profit Booster
The Profit Booster strategy fosters a mindset around revenue growth by selling the attractive products you know your buyers need. Innovate, find the solutions! Your customers will remember you and come back for more for 100x revenue.
Client: Commercial Builder Steve
Sales type: Insurance
Client story: Builder buys all of his commercial vehicles from us and added on insurance. Got better coverage. Then began to require all of his employees, vendors and providers get their insurance through us too
Sale value: $6,000 / year in Recurring Revenue
Products sold: commercial vehicles + insurance
Client LTV: $600,000+

Mindset upside:

Engaged and built a relationship for future purchases.

Repeat & Referral relationship.

All vendors and partners now work with us

All Car Dealerships Can Become A Billion Dollar Venture

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